Discover the key highlights from the IFTEX 2026 media briefing, sustainability trends, and the innovative biological solutions Complex Food Agro Limited will showcase at this year's premier international exhibition.
On the eve of the highly anticipated International Flower Trade Exhibition (IFTEX 2026) in Nairobi, an official media briefing was held at the Jacaranda Hotel. The event brought together key industry stakeholders, including government representatives, regulatory bodies, exporters, growers, logistics companies, and industry associations. The primary discussions focused on the industry's current economic standing, phytosanitary controls, sustainability strategies, and preparations for the year's leading trade event.
Record Performance and Economic Foundation
The floriculture and ornamental plants sector remains a pillar of the Kenyan economy and a vital source of foreign exchange. During the briefing, the Kenya Flower Council (KFC) and the Horticultural Crops Directorate (AFA-HCD) shared impressive statistics:
- KES 143.78 billion: Total export value of Kenya's horticultural produce at the end of 2025.
- 62% of all horticultural export earnings are generated specifically by flowers.
- Approximately KES 110 billion was contributed to the national treasury by the flower industry alone.
- More than 100 countries regularly purchase Kenyan flowers.
- The sector provides over 200,000 direct jobs and supports the livelihoods of more than 1 million people across the value chain.
Sustainability as a Global Standard
The modern global market demands more than just beautiful flowers; it requires eco-friendly and ethical production. The Flowers and Ornamentals Sustainability Standard (F.O.S.S.), championed by the Kenya Flower Council, has achieved international recognition. A key achievement for Kenyan growers has been the widespread adoption of Integrated Pest Management (IPM) systems, currently utilized by over 92% of member farms. This initiative involves a significant reduction in chemical usage in favor of biological protection methods, water optimization, climate-smart farming practices, and the use of renewable energy.
Phytosanitary Control and Biosecurity
Representatives from the Kenya Plant Health Inspectorate Service (KEPHIS) emphasized that strict adherence to international standards is the only way to maintain Kenya's competitiveness in European, Asian, Australian, and Middle Eastern markets. To expedite procedures, KEPHIS is actively implementing automated phytosanitary certification and exchanging electronic certificates with international partners. Particular focus is placed on combating quarantine pests, specifically the False Codling Moth (FCM), which requires growers to enhance monitoring and apply robust protective measures.
Current Industry Challenges
Despite the positive momentum, market participants expressed concern regarding several restrictive factors, including:
- Rising international air freight costs and delays in export logistics.
- Geopolitical tensions disrupting supply chains.
- Increased prices for imported fertilizers and other essential farm inputs.
- Delays in government VAT refunds, exceeding KES 10 billion.
To address these issues, the private sector and government have outlined a coordinated action plan, including tax relief on inputs, a reduction in statutory levies for exporters, and expanded investment in compliance infrastructure.
Meet Complex Food Agro at IFTEX 2026 (Stand H2.09)
We invite all partners, head agronomists, and exporters to visit Stand H2.09, where Complex Food Agro Limited will present its flagship solution for professional floriculture. The highlight of our exhibit will be EcoRic Shield Flower Edition a specialized biological product designed to ensure maximum protection and export quality for roses and summer flowers.
Benefits of EcoRic Shield Flower Edition for Your Farm:
- Impeccable Quality: The product helps maintain the perfect aesthetic appearance of flowers, which is critical for premium export markets.
- Phytosanitary Barrier: Effective protection against pathogens allows for successful KEPHIS inspections and compliance with international biosecurity standards.
- Optimized for Roses and Summer Flowers: The specialized "Flower Edition" formula is adapted to the physiology of ornamental crops, strengthening their immunity and extending post-cut vase life.
- Eco-Friendly: The solution integrates perfectly into IPM (Integrated Pest Management) systems, allowing for a reduction in the use of aggressive chemical pesticides.
We look forward to seeing you at Stand H2.09 to discuss technical protocols and individual supply terms for the 2026 season!
This article was prepared based on the official IFTEX 2026 Media Briefing Report (May 27, 2026).